SCOTT J. STARR
261 West 112th Street, #5C ∙ New York, New York 10026
917.439.4232 ∙ scottjohnstarr@gmail.com ∙ www.scottjstarr.com
CREATIVE DIRECTOR / WRITER / PRODUCER / EDITOR
Four-time Emmy® award-winning Writer / Producer / Editor / Director / Videographer with 20+ years of creative experience in marketing, advertising and on-air promotion. Uniquely skilled at successfully managing projects from conception through delivery, as well as building strong, sustainable client relationships.
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Writing ∙ Producing ∙ Editing ∙ Directing ∙ Videography
Image Campaigns ∙ Sizzle Reels ∙ Original Programming ∙ Web Videos ∙ Industrials
Field Producing ∙ Project Management ∙ Client Relations
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PROFESSIONAL EXPERIENCE
CBS NEW MARKETING, New York, NY ∙ June 2010 to Present
Special Projects Writer / Producer (Full-time Freelance)
Write and produce image campaigns for “The CBS Evening News,” “CBS Mornings,” “CBS Sunday Morning” and “Face The Nation.”
DAILYMAIL TV, CBS Television Distribution, New York, NY ∙ September 2017 to August 2022
Emmy® award-winning 60-minute syndicated daily entertainment news show. Approximately 200+ episodes per season.
Promo, Opens & Teases Producer
Wrote and produced two opens--one for each half hour, four teases and a full daily topical promo set for stations.
MSNBC, New York, NY ∙ October 2016 to January 2017
Editor / Producer (Freelance)
Wrote, produced and edited spots for “Morning Joe” as well as the “This is why you watch” image campaign.
Key Achievements
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Created Proof of Performance (POP) spots as needed without oversight.
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Quickly wrote and produced promos for breaking news stories.
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Quickly converted live coverage into an image spot that I edited and produced for immediate air.
HARRY & MEREDITH VIEIRA SHOW, NBCUniversal Media LLC., NY, NY ∙ August 2015 to October 2016
Syndicated daily 60-minute daytime entertainment/variety talk shows.
Promo Writer / Producer
Wrote and produced launch, seasonal image campaigns and daily :30, :20, :15, :10 & :05 topicals.
Key Achievements
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Produced and edited on-air launch campaign and long-form digital spots for startup of Harry.
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Cut costs on purchased still photo and video usage by more than 70% from the previous season of Meredith.
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Delivered topical promo sets on time daily; allowing stations to consistently schedule and air show promos.
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Personally complimented by the Executive and Co-Executive Producers for making Meredith promos more exciting.
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Produced a well-received surprise highlight reel that aired as part of “Meredith’s Goodbye” in the final episode.
THE DR. OZ SHOW, Harpo & Sony Pictures TV, New York, NY ∙ August 2009 to January 2015
Emmy® award-winning 60-minute syndicated daily daytime informational talk show. Approximately 175 episodes per season.
Tease Producer
Wrote, produced and rough cut 4-5 teases for in-show content per episode. Answered directly to the show’s Executive Producer to craft writing and content based on ratings feedback.
Key Achievements
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Part of 2011, 2012 & 2013 Emmy® award-winning and 2010, 2014 & 2015 Emmy® award-nominated producing teams for Outstanding Informational Series.
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Given complete writing and creative control by Executive Producer after the first few weeks of each season.
STRAND CREATIVE GROUP, New York, NY ∙ May 2000 to July 2009
Full-service production company producing promotional campaigns, PSAs and program packaging for broadcast & cable.
Senior Writer / Producer
Wrote, produced, shot, and edited innovative content. Oversaw all aspects of content production from conception to delivery.
Key Achievements
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Received 3 Telly Awards for writing and producing promotional spots and sales tape.
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Established strong, strategic, 6-year ongoing relationship with Lifetime Networks to create television spots promoting myLifetime.com, building one of longest running, lucrative accounts in company’s history.
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Selected by Creative Director of Lifetime Networks to write, produce, and edit topical promos for 3 original series.
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Wrote and produced highly effective television spot for Lifetime Networks promoting online video game. After spot aired, video game download accounted for 20% of traffic to myLifetime.com.
COURTROOM TELEVISION NETWORK, New York, NY ∙ April 1994 to May 2000
Cable network featuring live trial coverage and documentary programming. Now TruTV.
Writer / Producer, On-Air Promotions (1997 to 2000)
Managed writing and production of on-air promotions for network programming. Produced sales tapes to sell brand.
Key Achievements
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Won 1 Telly Award for on-air promotion of network movie.
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Created promotions for live daytime trial coverage, nightly legal news, dramas, documentaries, and movies.
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Wrote and produced well-received movie launch campaign featuring famed defense attorney, F. Lee Bailey.
Producer / Creative Director (1996)
Wrote and produced open for “Primetime Justice,” a live legal news show airing weeknights at 8pm. Collaborated with Supervising Producer, Executive Producer, and vendors to design graphics package for show.
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Received company recognition for immediately improving show’s open.
FORMAL EDUCATION
Master of Science, Television / Radio / Film
SYRACUSE UNIVERSITY– Newhouse School of Public Communications - Syracuse, New York
Bachelor of Science, Speech Communication: Broadcasting
MILLERSVILLE UNIVERSITY – Millersville, Pennsylvania
ACHIEVEMENTS & ORGANIZATIONS
4 Daytime Emmy® awards, Telly awards
Gordon Alderman Memorial Prize for creativity in television, Syracuse University
Edward Laucks Memorial Sertoma Award for excellence in communications, Millersville University
Writers Guild of America East
TECHNICAL EXPERTISE
Macs, PCs, AVID Media Composer, AVID Interplay, Final Cut Pro, DVD Studio Pro, DropBox, MediaSilo